Wahoo Fitness
Overview
Founded in 2009 by Chip Hawkins in Atlanta, GA, Wahoo creates innovative solutions to make hard goals attainable and improve lives. Wahoo Fitness is a tech-fitness company that has created an ecosystem of sensors and devices for runners, cyclists and fitness enthusiasts. At Wahoo, the team is dedicated not only to capturing and measuring your workout data, but also to helping you understand what it means and achieving better results. Bista Solutions guided Wahoo in transitioning to the latest and most reliable global cloud solution – NetSuite
Requirement/Problem
The business flow required capturing of sales and logistics data from a variety of shipping partners in the states. This data was a complex set of tables for sales, inventory counts, shipments, returns, etc. If this was done manually, the company would need to deploy dedicated resources for this purpose. Bista helped Wahoo Fitness interface with different 3PL solutions for transacting the data on a near real-time basis.
Challenges faced by the client would include the huge volume of data that needed to move from one system to another. The data quantum would give rise to human errors and unnecessary manual data entry tasks. In order to get rid of this, we created an application that would send and receive data to & from other systems and create the necessary records within NetSuite.
Bista Solutions created a single platform for different data formats required for different 3PLs. Not just that, the application also segregates the data according to the 3PL it needs to be sent to. It employs various ways to send and capture data from-to NetSuite.
Solutions
Bista Solutions partnered with Wahoo Fitness for integrating their NetSuite system with 3PLs – Third Party Logistics – for sales and logistics. The implementation to achieve these involved different ways and means to handle data flows to & from different 3PL partners.
Key features developed and deployed by Bista:
- Bista developed a middleware application to handle all the data flows to-from NetSuite
- Utilized web services for connecting with partner systems
- Deployed XML file drop-pickup functionality to-from the partner FTPs
- Functionality developed to segregate and send sales order data to 3PLs for shipment processing
- Fulfilment data was pulled from 3PLs and recorded within NetSuite
- Inventory counts data was received from the 3PLs and recorded within NetSuite
- Real-time sync function was implemented for sales order details to be sent to 3PLs
- Scheduling mechanism was developed for tracking fulfilment and inventory count data flows
- Visibility over inventory at all locations
- In a real-time system, all transactions are recorded in real-time and thereby post against the respective GL there and then
- Integrated solution for A/R, A/P, inventory, banking processes, fixed assets, financials, POS, and operations
- Owner’s dashboard with complete drill-down capability
- SuiteSegments feature utilized for tracking detailed posting impacts across dimensions in all transactions
- The entire accounting process is tracked within NetSuite, end-to-end
The Impact
Wahoo Fitness operates a sales network that delivers its products worldwide through a collaborative partner ecosystem. Third-party logistic partners support data in specific formats and types. Each partner manages data using their own methods—some require flat files to be placed in designated FTP folders, while others need data pushed directly into their systems via API calls. Handling this sales data manually would have been highly challenging given its volume. Not to mention the chances of human errors. Bista Solutions’ app eliminates this human effort, reducing incorrect data entry chances to zero. This makes Wahoo’s business more scalable and error-proof.
- Real-time inventory tracking and supplier management improved stock availability and reduced lead times.
- The company expanded into new markets without operational disruptions, supported by NetSuite’s scalable infrastructure.
- Unified CRM tools enabled faster response times and personalized customer service.
- Access to accurate, up-to-date data empowered leadership to make informed decisions quickly.
Conclusion
By implementing NetSuite, Wahoo Fitness transformed its operations, achieving greater efficiency, scalability, and customer satisfaction. The ERP system empowered the company to continue innovating in the fitness-tech space while meeting the demands of a growing global market.
Bista Solutions is a proven NetSuite partner and can work towards implementing your business to make the most of it. When implementing best industry practices, Bista leaves no stone unturned.
